AMZN/Retail & E-commerce — Scenario Model
Blue = input assumption|Black = computed

Retail & E-commerce — Scenario Model

Current Price
$205
Retail & E-commerce Component
$67/sh
Market Implies
87% chance of upside scenarios
6% collapse probability

Scenario Overview

ScenarioEV$/shProbRevenueOperating Margin %FcfKey Gate
mega bull$932B$8670%
bull$451B$4211%
base$261B$246%
bear$124B$116%
collapse$9B$16%

Full Year-by-Year Models

Blue = input · Black = computed · Click to expand

Market-Implied Probability Reconciliation

Given these scenario EVs, what probability weights would the market need to assign to produce the current market-implied value of $67/share?

ScenarioRetail Segment EVPer ShareImplied Prob.Weighted Contrib.
mega bull$932B$8669.8%$60
bull$451B$4210.9%$5
base$261B$246.4%$2
bear$124B$126.4%$1
collapse$9B$16.4%$0
Total100%$67/sh

Note: These probabilities apply to Retail's contribution to Amazon equity. AWS, AI & Emerging, and net cash contribute separately.

Target contribution: $67/sh. Residual: $0.0/sh.

Assumption Sources

adEngineAds $68.6B +22%. Prime Video + retail media = multiple growth vectors.
marginExpansion4.9% → 7% in 2 years. Robotics + ads → 10%+.
primeMoat200M+ members, $1,400+/yr ARPU, multi-service bundle deepening.