FIG/Figma Make / AI Platform — Scenario Model
Blue = input assumption|Black = computed

Figma Make / AI Platform — Scenario Model

Current Price
$21
Figma Make / AI Platform Component
$7/sh
Market Implies
53% chance of upside scenarios
26% disruption probability

Scenario Overview

ScenarioEV$/shProbMake RevenueGross Margin %Ebit Margin %FcfKey Gate
mega bull$19B$1917%
bull$3B$317%
base$0B$018%
stagnation($0B)$022%
disruption($0B)$026%

Full Year-by-Year Models

Blue = input · Black = computed · Click to expand

Market-Implied Probability Reconciliation

Given these scenario EVs, what probability weights would the market need to assign to produce the current market-implied value of $7/share?

ScenarioMake + AI Platform EVPer ShareImplied Prob.Weighted Contrib.
mega bull$19B$3717.2%$6
bull$3B$517.2%$1
base$0B$018.1%$0
stagnation($0B)$-021.9%$-0
disruption($0B)$-025.6%$-0
Total100%$7/sh

Note: These probabilities apply to Figma Make / AI Platform's incremental contribution to FIG equity. The 36% disruption probability is the largest single belief in the FIG model. Y1 revenue is built bottoms-up: (active $100K+ accounts × paid conversion × credit ARPU) + expansion. WACC 11.5-14% reflects speculative premium. Most value lives in terminal years for upside scenarios.

Target contribution: $7/sh. Residual: $0.0/sh.

Assumption Sources

makeAdoptionQ4 2025: 50%+ of 1,405 $100K+ customers use Make weekly [Q4 FY2025 call]
mcpLaunchMCP + Code Connect bidirectional GitHub launched March 2026 [Figma engineering]
weavyAcquisitionWeavy acquired Oct 2025, >$200M, largest Figma deal [press]
anthropicPartnershipMake powered primarily by Anthropic Claude Sonnet [Config 2025]