META/Family of Apps — Scenario Model
Blue = input assumption|Black = computed

Family of Apps — Scenario Model

Current Price
$615
Family of Apps Component
$480/sh
Market Implies
61% chance of upside scenarios
19% collapse probability

Scenario Overview

ScenarioEV$/shProbRevenueOperating Margin %FcfKey Gate
mega bull$3.2T$122821%ai agents commerce
bull$1.4T$55120%
base$872B$33920%
bear$377B$14620%
collapse$173B$6719%regulatory hit

Gate Milestones

Growth is gated by milestones. Cost step-changes and capability unlocks are tied to specific milestones.

2025
Y1
gem all advertisers
GEM foundation model deployed to all advertisers
Unlocks: Step-function ad quality improvement
Meta Q4 2025 earnings
2026
Y2
threads monetize
Threads begins meaningful ad monetization
Unlocks: $3-5B annual revenue from Threads ads
Threads 400M MAU as of Q4 2025
2027
Y3
whatsapp ads scale
WhatsApp Status ads and Business API scale globally
Unlocks: Messaging revenue reaches $10B+
WhatsApp 2B+ users, click-to-message +60% YoY
2029
Y5
tiktok ban benefit
TikTok banned or significantly restricted in US
Unlocks: +10-12% CPM uplift, creator migration
Columbia/PNAS natural experiment research
2031
Y7
ai agents commerce
AI agents on messaging drive commerce transactions
Unlocks: New revenue stream from AI-mediated commerce
Meta AI 1B+ monthly actives
2026
Y2
regulatory hit
Major regulatory action (EU DMA remedy or US antitrust)
Unlocks: Revenue growth stalls, compliance costs rise
EU DMA enforcement ongoing

Full Year-by-Year Models

Blue = input · Black = computed · Click to expand

Market-Implied Probability Reconciliation

Given these scenario EVs, what probability weights would the market need to assign to produce the current market-implied value of $480/share?

ScenarioFoA Enterprise ValuePer ShareImplied Prob.Weighted Contrib.
mega bull$3.2T$122821.2%$261
bull$1.4T$55120.1%$111
base$872B$33919.8%$67
bear$377B$14619.5%$29
collapse$173B$6719.4%$13
Total100%$480/sh

Note: These probabilities apply to FoA's contribution to Meta equity. Reality Labs, AI Platform, and net debt contribute separately.

Target contribution: $480/sh. Residual: $0.0/sh.