Wix's core platform is the world's leading website creation platform with approximately 250M registered users and 6M+ premium subscribers. Revenue approximately $1.8B growing mid-teens with FCF margins expanding to 18%+. The platform includes website builder, e-commerce (Wix Payments), scheduling,...

Wix Studio is the professional-grade platform targeting web agencies and designers, launched as a rebrand and upgrade of Wix Editor X. It offers advanced design capabilities similar to Webflow. Studio customers have higher ARPU and lower churn than self-service.

Wix has been building AI-powered website creation tools since 2016 (ADI - Artificial Design Intelligence). The latest generation uses LLMs to generate complete websites from text descriptions. The key question: does AI make Wix better (easier creation = more customers) or does it make Wix...