Wix's core platform is the world's leading website creation platform with approximately 250M registered users and 6M+ premium subscribers. Revenue approximately $1.8B growing mid-teens with FCF margins expanding to 18%+. The platform includes website builder, e-commerce (Wix Payments), scheduling, CRM, and marketing tools. The key debate: AI tools will either accelerate Wix (by making website creation easier) or disrupt it (by making website builders unnecessary).
Approximately 250M registered users and 6M+ premium subscribers on Wix platform