Cortex AI leverages Snowflake's data gravity: enterprises don't need to move data out of Snowflake for AI processing. This addresses a genuine enterprise concern (data governance) but competes with deeply integrated cloud-native AI services.
Can Cortex AI genuinely compete with cloud-native AI services?
Cortex AI's differentiator is SQL-native AI on governed data. The simplicity of calling LLMs in SQL queries lowers the barrier for data analysts to use AI. The limitation is narrower model selection and less flexibility vs cloud-native services.