Snowflake Marketplace is the most developed data commerce platform, but data marketplace network effects are nascent. The question: will enterprises buy data through marketplaces, or continue to prefer direct partnerships?
Can data marketplaces achieve true network effects, or will enterprises prefer direct partnerships?
Data sharing is Snowflake's most differentiated capability and the foundation for potential network effects. The cross-platform limitation (sharing works best within Snowflake) both strengthens the moat (more lock-in) and limits the network (excludes non-Snowflake organizations).